Stefania Saviolo
SHARING KNOWLEDGE
BRAND MANAGEMENT
CREATE AND MANAGE BRANDS IN SYMBOL INTENSIVE INDUSTRIES SUCH AS FASHION, DESIGN, BEAUTY
The brand is a promise well delivered.
How to create (and maintain relevant) the brand promise when it is related to symbolic value creation?
How to build, manage and reposition brands in fashion, luxury and fast moving goods?
I teach courses about managing symbol intensive brands and I have helped many brands in redefining their positioning and their BRAND BIBLES.
SIGNATURE EXPERIENCE
DESIGN AND MANAGE SIGNATURE CUSTOMER (AND EMPLOYEE) EXPERIENCES
The brand promise must be well delivered to consumers according to the brand signature.
The brand promise is about products and experiences.
How to design (and maintain relevant) a signature experience for customers and employees?
I have published four books on the customer experience topic in collaboration with the international consulting comapny JAKALA, I teach and speak at corporate events on how to design a memorable customer and people experience.
SUSTAINABILITY
DESIGNING AND BRANDING SUSTAINABILITY
Sustainability is not one-size-fits-all.
Where and how to grow in a sustainable way is deeply connected to the brand unique purpose, mission and positioning. Additionally, sustainability is intrinsically reputational. How to incorporate sustainability into the unique brand narrative? How to storytell the unique brand supply chain? How to engage and integrate suppliers in the brand ecosystem?
I research, teach and consult on how to integrate sustainability into strategic plans and how to build an engaging and emotional narrative for all stakeholders.