Resources
1. My online courses
Management of fashion and luxury companies for Coursera
https://www.coursera.org/learn/mafash
This very successful MOOC (massive open online course), the very first about fashion and luxury management, was launched in 2014 for the American platform Coursera and so far (2024) attended by more than 250.000 people globally!!! I’m very proud of this course available for free (unless you want a certificate from Coursera) to anyone, anywhere with a device and an internet connection. It allowed me to share my contents to an incredibly wide audience of diverse people.
Sustainable fashion: brand and business strategy
program for Getsmarter with edX
This executive course was launched in 2021 in collaboration with the international platform Getsmarter – edX with the objective to explore the fashion and luxury industry potential to design and implement sustainable business models and brandins strategies.
The target are professionals willing to explore the challenges associated to building a sustainable brand.
I first introduce an holistic view to sustainable fashion inspired by Environmental, Social and Governance (ESG) criteria.
Topics such as supply chain transparency, sustainability challenges for different business models (luxury, premium, fast fashion, sportswear brands), need for metrics and compliance, how sustainability teams should work, how to build a brand unique narrative about sustainable growth are discussed with the support of real-world, global cases and many guest speakers from fashion companies, financial institutions, fashion industry associations and consulting companies.
2. My interviews
Fornasetti and the Italian design houses seeking brand success (ft.com)
Le piccole Zara italiane: il low cost paga – Linkiesta.it
Titanic Moda: il vuoto di potere nell’era post-Sozzani – Linkiesta.it
Transforming staid glasses into luxury goods – The New York Times (nytimes.com)
Luxury: tending the opulent brands (ft.com) https://www.ft.com/content/9bc723ac-8123-11db-864e-0000779e2340
Five things to know about Versace – France 24
In Venice, Duty-Free Shopping Takes on a Whole New Look – The New York Times (nytimes.com)
New Sustainable Store Concept, HQ Key for Versace – WWD
Marchi resistenti: i miti degli anni Ottanta che pensavamo di aver perso – Linkiesta.it
Mode : Benetton tente de renouer avec sa gloire passée | Les Echos
Creare una relazione virtuosa e duratura tra finanza e impresa – BlueAcademy
Le plan de bataille de Capri Holdings Limited pour Versace | Les Echos
Italy’s luxury manufacturing faces crisis as government delays help | Vogue Business
Tom Ford Fashion House Is Driving Zegna’s Luxury Expansion – BNN Bloomberg
L’aggiornamento du luxe italien | Les Echos
Hermès created Europe’s biggest family fortune after spurning LVMH (fashionnetwork.com)
La mode à l’italienne, une affaire de famille | Les Echos
The future of sustainable fashion | Vogue Business
Can anyone bar Europe do luxury? (economist.com)
Instagram Influencer Chiara Ferragni Flew Too Close to the Digital Sun – Bloomberg
https://www.businessoffashion.com/articles/luxury/loro-piana-luxury-strategy-damien-bertrand-interview/
Leadership in Retail – Retail hub Stefania Saviolo su signature customer ed employee experience https://www.youtube.com/watch?v=6l3o6XalMcI
La sfida Milano – Parigi su RAI Lombardia https://www.rainews.it/tgr/lombardia/video/2024/03/milano-parigi-la-disfida-della-moda-4bab925f-9495-461c-8320-a1ae1d9760e3.html
https://www.bloomberg.com/news/articles/2024-04-19/giorgio-armani-succession-fashion-icon-doesn-t-rule-out-merger-ipo?utm_source=website&utm_medium=share&utm_campaign=copy
https://www.bloomberg.com/news/features/2024-04-22/gucci-owner-kering-facing-tough-turnaround-challenge?embedded-checkout=true
Armani después de Armani: ¿puede una empresa sobrevivir a su mito? | Negocios | EL PAÍS (elpais.com)
https://choramedia.com/podcast/quello-che-i-soldi-non-dicono/
China
I have always been very interested and passionate about Chinese culture and the Chinese fashion system. I had the opportunity to teach and research at Fudan University in Shanghai for some years and since then I have visited China and Hong Kong many times for teaching and researching. I have books translated in Chinese.
Find below my interview for the Chinese platform DOT DOT.
https://english.dotdotnews.com/s/202106/25/AP60d590f7e4b0c070ccc434fd.html
My article on “European fashion and luxury brands in China” for Harvard Business Review China (2006), one of the first about luxury in China!
3. My papers and video
MY PAPERS AND CASES
Tradizione e innovazione per la nautica di lusso – Economia & Management (egeaonline.it)
De Beers. Building Forever – The Case Centre
L’importanza di essere consumer-centric – Economia & Management (egeaonline.it)
Come il sistema moda deve ripensare i suoi fondamentali – Economia & Management (egeaonline.it)
Expo 2015 e la moda milanese: le opportunità da cogliere (unibocconi.it)